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Our Inappropriate Journey

We've all been there, Friday night, busy week at work, stressed tired and needing to relax with our favourite friends - Sauv Blanc and Pizza. That Friday night I realised I really didn't enjoy what I was doing and there must be more to life than this? 

One of my previous bosses once said "You'll never work a day in your life if you enjoy what you do", this started me thinking..... The only thing I enjoyed doing was drinking wine, sharing inappropriate memes with my friends and shopping for random funny gifts on the internet for friends and family .... AND that's how it all started!  I have a lot of friends and family with an inappropriate sense of humour and couldn't find anywhere that would sell gifts I found funny so I decided to create them. 

The early days were a basic website a few designed products, lots of inappropriate memes and a trickle of sales - which meant the moon to me!  I continued my HR job during the day - spending my time telling people how to behave appropriately and then in the evenings I would be creating my products and working out how I could sell them.  My HR work gave me a huge source of material for many of the products. 

In September 2017 one of my mugs went "viral"    it hit over 13 million views and the orders started pouring in.   I realised then that my dream of creating a curated store for people with an inappropriate sense of humour could become a reality! 

It hasn't been an easy ride, lots of late nights, disapproval from many avenues,  16 hour days and credit cards maxed but as you all know you work long and hard at something you love doing you cannot fail to be successful!  (she says hopefully - credit cards still maxed!) 

Don't settle, life is short, have fun!   

Lori X

Update: In May 2018 we appeared on Episode 1 of Series 4 - Shark Tank Australia.