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OUR INAPPROPRIATE JOURNEY

Lori 1 We've all been there, Friday night, busy week at work, stressed tired and needing to relax with our favourite friends - Sauv Blanc and Pizza.

That Friday night I realised I really didn't enjoy what I was doing and there must be more to life than this?  One of my previous bosses once said "You'll never work a day in your life if you enjoy what you do", this started me thinking..... The only thing I enjoyed doing was drinking wine, sharing inappropriate memes with my friends and shopping for random funny gifts on the internet for friends and family .... AND that's how it all started!

The early days were a basic website a few designed products, lots of inappropriate memes and a trickle of sales - which meant the moon to me!   I continued my HR job during the day - spending my time telling people how to behave appropriately and then in the evenings I would be creating my products and working out how I could sell them.   

In September 2017 one of my mugs went "viral" it hit over 8 million views and the orders started pouring in.   I realised then that my dream of creating a curated store for people with an inappropriate sense of humour could become a reality!   It hasn't been an easy ride, lots of late nights, disapproval from many avenues,  16 hour days and credit cards maxed but as you all know you work long and hard at something you love doing you cannot fail to be successful!  (she says hopefully - credit cards still maxed!) 

Don't settle, life is short, have fun!   Lori X 

Update: In May 2018 we appeared on Episode 1 of Series 4 - Shark Tank Australia. 

Lori in The Sharks Tank


 

 

Before I saw on TV that audtions were closing soon for series 4 of Shark Tank Australia and I smiled.   I imagined being in the tank and sharing my profanity laden products with them.  I have loved that show for soo long and I have always admired the entrepreneurs for the balls to go on and get interrogated by the sharks.  I never imagined that would be me. 

 
The difference when you have a business you truly love doing is that you don't care what others think because you are so internally driven.   I thought what is the worst that can happen? I get ripped to shreds on National TV but the flip side is that even if I do my business would get the exposure that no start up can afford to pay for and I was ok with that cost/benefit analysis. 
 
DURING 
Lori in make upThe whole process was soo exciting, here is a photo of me getting my make up done at home for the audition!  (I don't spend much time out of my active wear so getting "done up" is an occasion for me! )  If you saw the episode you will see that I didn't get ripped to shreds, I received offers from all five Sharks.  Choosing Naomi was a no brainer for me, she has always been an inspiration and she shares the same vision as us- ensuring people do not receive boring gifts!   In addition she has travelled exactly the same road we are embarking on and those lessons learned will be invaluable to us.          

Here is a photo of Ben and I after the filming - we had 50 mins before we had to pick up the kids so we had a glass of champagne  (well sparkling wine ) and a pizza at our local pub.  Can you see the glint of pure happiness  and excitement in our eyes? 

We watched the episode live with our friends.  My family are in the UK so I facetimed live with them as well.   Needless to say much fun and champagne was had. Budget Ben had our website analytics live on another screen -within 1 minute of my pitch our visits were rising astronomically,  hitting 6k concurrent users during the pitch (our usual numbers were 15-30 live at anyone time).      

AFTER Its been busy, one of the best things has been all the people who have been in touch with their wonderful words of support as well as all the interesting suppliers of inappropriate gifts. We have some amazing new products coming as a result!  ( I'm laughing just thinking about some of them.)  Budget Ben joined the business in July as G.O.D (Global Operations Director)   I am C.E.O. - Chief Expletive Officer and we have yet to come up with a suitable name for Naomi our mentor and equity shareholder.  We also have the wonderful Sophie working for us as Head of Customer Experience she takes the stress out of your online shopping and puts the fun back in.   We are working with Naomi on our structure and our strategy so we can reach our goal of being the Global Home of Inappropriate Gifts 

I have had to swop my Big W active wear for something slighter smarter as I now work in the city ..1-2 days a week.

We are so excited for the future and we look forward to keeping you updated on our inappropriate jouney. 

 

Cheers Lori, Ben and Sophie 

Don't forget.....    

#lifeisshort #havefun

Sing, scream, laugh,make a scene

Break the rules, cross the line

You only get one life

LIVE IT

 

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