But it turns out the reality of an appearance on the hit show is far removed from that glamorous fantasy.
Just ask Lori Phegan who made her Shark Tank debut a year ago.
The mum-of-two pitched her business, The Inappropriate Gift Co — which sells hilarious, swear word-laden novelty products like mugs, stationery and cards — and received offers from all of the sharks during the season four premiere last May.